Make The Right Choice

As the most vital tool for any business venturing on-line, we are amazed how many websites we see that are built with no marketing strategy or search engine planning in mind. There are thousands of web design companies out there delivering a wide range of options to choose from. The selection is overwhelming and a lot of people simply choose a designer by a combination of looks and price. The large majority of web designers are specialists in graphics and /or programming with website marketing usually coming in as an afterthought or sub contract. 

We constantly meet companies and individuals who design their websites - THEN start thinking about how to market it. In our opinion this is the WRONG way to approach it. Your on-line market can be very different to an off-line one. 

Get The Facts

Before advising on the best web design route to go down, we carry out a lot of detailed research about your market, your competitors and the demand for what you do. The hard facts we uncover  immediately shape the way your website should be planned out and designed.  To enhance our point – here is as an off line comparison to consider...

Question: Would you choose to open a shop on the high street, buy in stock, plan out its interior and dress its windows BEFORE researching your target market and then choosing the right location to situate it? The simple answer is no! Smart business people do their research, prepare their plan-then action it. As the saying goes 'Failing to prepare is preparing to fail' 

Unfortunately we see this non research and marketing focus happen all the time on-line. Web design is a confusing world of jargon and bluff and we see lots of time and money wasted on nice looking sites with no sales and marketing bite. We don't want our clients to go through these problems. 

That's why we ask you to come and talk to us first. 

With over 12 years experience managing website design from 1 page micro sites to more complex application driven sites we know what we are talking about. We have a long list of web professional contacts and specialist companies who can deliver all your web design needs with our marketing planning built in. The focus is to get it right first time. 

Finally - if our internet marketing experience detailed through out this site doesn't convince you here are a series of questions we have created that you should ask any web designer before making your web design choice. 

  1. Do you know how to turn your graphic web designs into a search engine friendly website?
  2. Do you know what to avoid when designing the site that will make it less search engine friendly?
  3. Will my site be correctly keyword tagged to make it easier for the search engines to find?
  4. Is the navigation clear to understand and user friendly
  5. Will the site load quickly and work across different browsers
  6. Has the site been planned out in a way that makes it more attractive to search engines 
  7. Search engines love new content. Can you easily integrate added functionality like a Blog at an affordable rate?
  8. Can I update my own site without cost / asking a web designer to do it everytime?
  9. Can full E-commerce facilities with automatic payment gateways be added at an affordable cost and with ease?
  10. Can I manage my customers orders /enquires and personal information from one site? 
  11. Can I create and send fully tracked email marketing campaigns from my website?
  12. Can I have full tracking statistics integrated into the site with weekly reports sent automatically?
  13. Can you do all of the above at a very cost effective price?

The web designers and companies we are in partnership with answer all of these questions with a big YES..so if your not sure about where to go...give us a call. 

P.S. If you already have a web designer who doesn't have web marketing experience then we are more than happy to work with them. We don't expect web designers to be digital marketeers and we look to  partner with those people who agree with most of what we have said here. So please feel free to contact us on UK 0871 871 3099 and we will be happy to discuss an introduction to our client base.