Tracking & Statistics

Online is the most accountable medium for tracking and analysing exactly how your website is performing.

Calculating the number of people who have clicked-through to a micro site or dedicated landing page used to be the primary indicator of an online campaign’s success. Now there’s a myriad of options to choose from that can provide a more methodical understanding to a campaign’s success. Internet measurement offers you a wealth of data, that can sometimes appear overwhelming, but by selecting a few key metrics linked to the campaign objectives, your return on investment can be quickly and easily monitored. 

Some of the key online tracking metrics available include:

  • Ad Impressions - measure views of an advert by keyword. 
  • Click-Through Rates - how many people are actively responding to adverts measured against how many views (impressions) it has received.
  • CPA - Cost Per Acquisition or Action is usually based on a conversion after a click i.e a sale made or interest registered on a website.
  • Geographical Location - where in the world are your visitors clicking from.
  • Web Page Activity - what pages and where on a page did visitors go to. Find what sections of your site users like to regularly use
There are also metrics specific to certain online marketing tools. For example with Email Marketing:

Email Marketing can be tracked right from the moment it is sent to the subsequent action of the recipient. The marketer can measure open rate of the email, click through rate from the email to a dedicated webpage and conversions once they have landed on a website. As a key tool of customer retention and relationship building, tracking email responses can also be an important calculator of the life time value. 

Measuring Brand Effectiveness: Beyond direct response, branding metrics can also be measured using pop-up questionnaires used to survey brand awareness, brand perception and a propensity to buy.

In summary, the data available on all your online marketing activity is comprehensive and effective. 

If you want to find out how you can track all of your activities and require support in setting up professional level metrics then please call us now.