Online Research & Strategy
The internet creates and stores enormous amounts of public facing market related data that can give a web business a leading edge against its competition. We know how to source this vital information and we use it to make key strategic decisions on all our online marketing services. It works in practice like this:
Before we devise any internet marketing campaign we research a number of areas in and around your business. This research delivers answers to a wide range of questions. These Q's include:
- What’s really happening in my chosen market on the internet and how many people are looking for what we do?
- How is our current website performing?
- How can we find out more information about where our visitors come from?
- How do we direct market into foreign territories?
- What are my traditional competitors up to?
- Who are my online competitors and what are they doing right?
- How do we get page one listings in the top search engines like Google?
- What are our options for online advertising?
- Can we work to a fixed budget? (Yes – we show you how!)
- What are our options for tracking who comes to our website?
- Can we find out what they like or don’t about our website?
- How can we test the water without spending too much?
- Can we define a set of activities for our in house marketing people to be able promote our website?
By answering these questions and more the end result is that every client has a clearly defined understanding of their market place and a strategy plan is clearly put in place that is based on hard facts - not speculation or guesswork.
If you want to get this leading edge please call us now on: 0871 871 3099 for a FREE review of your current website or online marketing activities.
