Businesses began dipping their toes into the social media pool as early as 2005, but the last two years saw them jump in with both feet.
Three key developments in the social media landscape drove the rapid expansion of their activities:
Facebook achieved the critical mass needed to establish it as a major customer contact point.
LinkedIn arrived on the scene with a strong B2B impact and it also crossed a critical mass threshold.
Twitter burst on the scene and demonstrated enormous value in magnifying the reach of a message for
relatively little cost and effort.
Businesses began dipping their toes into the social media pool as early as 2005, but the last two years saw them jump in with both feet.
Three key developments in the social media landscape drove the rapid expansion of their activities:
Facebook achieved the critical mass needed to establish it as a major customer contact point.
Facebook achieved the critical mass needed to establish it as a major customer contact point.
LinkedIn arrived on the scene with a strong B2B impact and it also crossed a critical mass threshold.
Twitter burst on the scene and demonstrated enormous value in magnifying the reach of a message for
relatively little cost and effort.
relatively little cost and effort.
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